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I am looking forward to my second trip to Tupelo Mississippi this October 2011, to work with Dr Buckley doing Areola Tattooing for his breat reconstruction patients. This year we will be tattooing 21 women in 2 days! What a great medical group they are. I am looking forward to this uplifting and wonderful weekend!

WLOS Story "The Finishing Touch"

http://www.vimeo.com/9487306

Scene on 7 Story. WSPA Greenville-Anderson

Link to Permanent Makeup Story

YES!!! This is the site for the news story!!!

There is an answer for busy women who want to look beautiful everyday. An answer for women who have noticed their lips and other facial features fade with time. An answer for women who are sight impaired, have Multiple Sclerosis or other health problems where they are unable to hold their hand steady to apply makeup. An answer for women who have lost their hair due to cancer or alopecia.

Earleen Bennett of the Asheville Permanent Makeup Clinic can not only change the way you look, she can change the way you feel about yourself. As Earleen explains, "It's about so much more than just being pretty. When you look better, you feel better.

Earleen has a charm and grace that creates a comfortable atmosphere in her beautifully decorated clinic. The leopard print sofa, portraits of Audrey Hepburn and Marilyn Monroe, and a mirror cut out in a woman's hourglass figure project Earleen's bubbly and fun personality. Earleen has a passion and genuine interest in her clients.

Sophie:How did you first get interested in permanent makeup?

Earleen: I'm an artist, and I've always been interested in tattoos. I just didn't want to do tattoos like skulls and bones. I was working as a nail technician and wanted to have permanent makeup done on myself, but there was no one to do it. As I talked to my nail clients, they kept encouraging me to learn how to do it myself. They said that since I am such a perfectionist at my nail designs, I would be the perfect person to learn permanent makeup. I've always wanted to make women feel better about themselves, and with permanent makeup, I didn't have to change careers, I just expanded on what I was already doing.

Sophie: What led you into the beauty industry?

Earleen: I grew up on a 100 acre farm in central California. I was a farm girl!

My brother and I did chores every day. We worked hard, and I believe I gained my work ethic from this. My mother got sick when I was 12 years old, and I went from working outside to working inside. I began taking care of her and the household. This is where I learned to be a caregiver. My mother died of cancer when I was 17.

Sophie: Is this why you are so compassionate about breast cancer patients?

Earleen: Absolutely. I feel like I have come full circle. When I perform areola pigmentation on a woman who has survived breast cancer, I get the overwhelming feeling that this is what I was meant to do. I know I'm doing the right thing when I see the smiles on the faces of the women who have been through so much. This is the final step in making them feel whole and more confident. When they have their areola fixed, the focus goes from their scar to their areola. It gives them their femininity back and brings closure to the process.

Sophie: Is the procedure usually covered by insurance?

Earleen: I never charge a breast cancer patient for the procedure. Helping women feeds my soul. The way a woman looks directly effects how she feels about herself. That's the way we are. It's my way of giving back to women who have gone through cancer. It's also a way I can honor my mother.

Sophie: How has your transition from nail designer to permanent makeup artist changed your life?

Earleen:I worked as a nail designer for 27 years. It is still something I love, but permanent makeup has become my passion. It's a very intimate art because you are marking people permanently and changing their life. I've been doing this for five years now. Sophie:Does permanent makeup drastically change the way you look?

Earleen: No. Permanent makeup is meant to enhance your natural beauty. It's not intended to completely take the place of cosmetics. The color is placed "in" your skin so the result is a soft natural appearance. Cosmetics are then used to enhance your look for a more dramatic or evening look. The most popular procedure I do is eyeliner. Eyebrows are also very important because they frame the face. Without eyebrows, your eyes disappears.

Sophie: Does permanent makeup drastically change the way you look?

Earleen: No. Permanent makeup is meant to enhance your natural beauty. It's not intended to completely take the place of cosmetics. The color is placed "in" your skin so the result is a soft natural appearance. Cosmetics are then used to enhance your look for a more dramatic or evening look. The most popular procedure I do is eyeliner. Eyebrows are also very important because they frame the face. Without eyebrows, your eyes disappears.

Sophie: What traits do you have that make you good at what you do?

Earleen: My life has led up to this. I am compassionate, a good listener, a caregiver, a perfectionist, and I love working with women. I am also a bit of a workaholic. I love to meet new people and network. I have found that I have an uncanny ability to hook people up with others who can benefit from knowing each other. My biggest flaw is not spending enough time with my husband Greg. Although I do work long hours, Greg understands and lets me be me. Earleen: No. Permanent makeup is meant to enhance your natural beauty. It's not intended to completely take the place of cosmetics. The color is placed "in" your skin so the result is a soft natural appearance. Cosmetics are then used to enhance your look for a more dramatic or evening look. The most popular procedure I do is eyeliner. Eyebrows are also very important because they frame the face. Without eyebrows, your eyes disappears.

Sophie: What traits do you have that make you good at what you do?

Earleen: My life has led up to this. I am compassionate, a good listener, a caregiver, a perfectionist, and I love working with women. I am also a bit of a workaholic. I love to meet new people and network. I have found that I have an uncanny ability to hook people up with others who can benefit from knowing each other. My biggest flaw is not spending enough time with my husband Greg. Although I do work long hours, Greg understands and lets me be me.

Sophie: How do you spend the spare time that you have?

Earleen: I love to sew, cook, crochet, decorate, and entertain. I also love to travel and discover new places. I work hard, so I play hard. I never wanted to not do something because I was afraid. I am more afraid of not living. Sometimes you have to close your eyes and leap. I don't believe there is failure in trying something- even if it doesn't work out like you planned, you will have learned something from the experience.

Sophie: What direction do you see the permanent makeup industry going?

Earleen: The permanent makeup industry is reliable, respectable, and I give the best service in Asheville. I am licensed and certified by the SPCP, Society of Permanent Cosmetic Professionals. They set the highest standards in the permanent makeup industry in the country. I want the industry as a whole to look good, not just my clinic.

Asheville Permanent Makeup Clinic is located at 146-A Victoria Road in Asheville NC. Visit Earleen's website at ashevillepmc.com to learn more about permanent makeup and to read testimonials and medical references. She can also be reached at 828.255.5554.Sophie: What direction do you see the permanent makeup industry going?

Earleen: The permanent makeup industry is reliable, respectable, and I give the best service in Asheville. I am licensed and certified by the SPCP, Society of Permanent Cosmetic Professionals. They set the highest standards in the permanent makeup industry in the country. I want the industry as a whole to look good, not just my clinic.

Asheville Permanent Makeup Clinic is located at 146-A Victoria Road in Asheville NC. Visit Earleen's website at ashevillepmc.com to learn more about permanent makeup and to read testimonials and medical references. She can also be reached at 828.255.5554.

Earleen Bennett prepares client for procedure by marking the placement of eyebrows.